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Leo On Ice! Promos

If successful, our build-up to the Leo On Ice! rock opera would make people think that the show was going to be an ice-skating spectacular, somehow crammed onto the stage of the Chicago Theater. We shot a couple of teaser videos with a skating McDonald’s fry box and 3-time US Pairs Champion figure skater Taylor…
  • comedy, Leo Burnett, McDonald's fries, Taylor Toth, The Burnett Breakfast, Tony Rogers, video
  • December 1, 2012

Beneful “dog on the street” videos

In the summer of 2012, I led a creative team through the streets of Chicago filming a perpetual motion machine named Webster and two insanely cute shelter puppies named Cabbage and Crouton as they invited random strangers to play, all for Purina Beneful brand dog food. The videos were directed by Alex Fendrich at Cap…
  • November 14, 2012

The Stopsign video

In 2008, I led the creative development of an internal client video (Coc—who shall remain nameless) that became a YouTube sensation. Millions of views later (it’s been posted and reposted in multiple languages), it’s clear that a lot of people know what it feels like to have something micro-managed all the way into hell. It…
  • July 9, 2008