Purina Pro Plan – “Great” TV spot
Not so long ago, people got bent out of shape because Nike used a Beatles song in a commercial. Now, it’s about the only way a relatively unknown music artist can get his music out to the masses. Doing a jingle is one thing (not a bad thing) but I loved the purity of this project; that it’s an ode to the innate greatness in dogs. Millions of people agree; I’ve gotten digital mountains of letters from people who have been genuinely moved by the song and accompanying commercial. The original posting had millions of hits, but Purina has since taken it down and I have reposted it.
The song was recorded by Chris Harden and mixed by Manny Sanchez at I.V. Lab Studios in Chicago. It features Dave Rothkopf (bass), Devin Arkin (vocals) John Goodman (drums), John Scholvin (guitar, vocals), Marcin Fahmy (keyboard), Marisa Fiorito (vocals), and Steve Kouba (piano). The video was produced by Dani Jackson, edited by Jen Dean at Whitehouse Post, and finished at Filmworkers Club, Chicago.
DOWNLOAD OR LISTEN TO THE WHOLE SONG, “GREAT.”
- February 19, 2012

One Response to Purina Pro Plan – “Great” TV spot
Hello Tony,
My name is John Hambright, and I’m reaching out to request permission to use your song “Great” in a short-form video project.
My wife and I own and operate Rescue Me K-9 Boarding, where we board dogs rescued by local and out-of-state rescue organizations. Many of these dogs are truly great dogs, yet they remain in boarding for months — sometimes much longer — simply because there are so many dogs currently waiting for adoption.
I’d like to use a portion of “Great” as background music in a video highlighting these adoptable dogs, with the goal of giving them visibility and renewed hope of finding homes. The video would be shared on YouTube, TikTok, and other social/streaming platforms (such as Instagram and Facebook) and would be:
I understand this requires permission for synchronization use, and I wanted to contact you directly since you are listed as the publisher. If there are any licensing terms, conditions, or fees required, I would be happy to discuss and fully comply.
If you’re not the correct contact for licensing, I would sincerely appreciate it if you could point me in the right direction.
Thank you for your time and for creating such a powerful song. I believe it would pair beautifully with these dogs’ stories, and I truly appreciate your consideration.
Warm regards,
John Hambright
Rescue Me K-9 Boarding
470-880-1880